What is Marketing Today in the Year 2018

I think we can all agree that marketing today, in the year 2018 is far different than marketing 10, 20, 30 years ago. Heck, it’s even different from a mere 3 years ago. Technology is a big reason for this and by extension, consumers (customers and clients) and their expectations are also a big reason …

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Why Not Use Social Media for Your Business

There has never been a time where technology is as available to small businesses as it is for large corporations. There are many tools that help level the ability to compete in today’s business environment. Social media is one of them, though not the only tools that can help you. But I am only speaking …

Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the companies work with) to the consumer. And what I mean by the word “control” is the fact that marketing previously was the collateral/information the company released …