Why a Quality Website is an Absolute “Must” for Business

In today’s day and age of business and technology, can you believe nearly half of small businesses (around 45%), do not have websites? I think about how I do my research when I am looking to purchase a product or engage a business for their services and it always comes back to online searching. One …

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Personalize Your Company and Your Brand

I am a firm believer that we need to personalize and humanize our companies and brands in this digital world we live in today. Although there are good points and bad points in being online – for example, you can communicate by email vs. a telephone call and save time in your day – I …

Is Your Marketing Up-to-Speed with Today’s Technology

I came across this article on LinkedIn (I think) and it got me thinking about business in general and not just about the travel industry. Seeing these numbers and the high percentages of social media usage and technology usage generally, I thought about how this really is relatable to many industries and businesses. The article …