#whatisyourhashtagstrategyfor2014?

trending topics hashtag

#Whatisahashtag?
A hashtag, according to the Urban Dictionary, is a way for people to search for tweets (when using Twitter) that have a common topic and to begin a conversation. It has spread to other social media tools, as well, and it’s a way to identify messages on a specific topic.

 

#Question
I ask the question, with a somewhat humorous tone — #whatisyourhashtagstrategyfor2014?

# JimmyFallonJustinTimberlakehashtagvideo
We all have seen the Jimmy Fallon/Justin Timberlake #hashtag video skit. If you haven’t seen it, check it out – http://www.youtube.com/watch?v=57dzaMaouXA. It’s a humorous view of how #hashtags have become part of pop culture.

#Realmeaningandvalueofthehashtag
But really…in terms of your business and marketing, the real meaning and value behind #hashtags is content – the content you create. And content is going to be more important than ever in 2014. Great content is valuable to your customers and potential customers and content is going to be one way to provide value to them. Gone are the days where you get to decide what you want the customer to know and how you will market to them. They want information. They crave information and they want it when then want it. Be sure it’s readily available to them because you have shared it often. Educating customers should be a key element of your marketing plan and this is what your customers and especially, your potential customers, want anyway. They want to go into that first conversation with your company knowing as much as they possibly can.

#Mobilein2014
Don’t forget about mobile, how it grew this past year and will continue to grow in leaps and bounds in 2014 and beyond. Think about the instant gratification of your customers and, particularly, potential customers by getting answers to their questions immediately, whether they are at their desk, laptop or mobile device (smart phone or tablet). Relevant content is key with a mobile device in hand.

#Creatingcontent
When creating content, you need to plan all the many, multiple uses your content will fulfill. If you are going to invest time, budget and resources to creating content, be sure to use it over and over again, as many times as you possibly can. An example of this is a white paper. If you create a white paper, let’s count the ways and see how you can use it:

  • Print it for distribution at 1.) trade shows, 2.) events/speaking engagements, 3.) a mailing and a sales information packet to give to 4.) current customers and 5.) potential customers.
  • Create/save the same document as an electronic version for 6.) your website, 7.) your Facebook company page, 8.) your Twitter account, 9.) your personal LinkedIn account, 10.) your LinkedIn company page, 11.) your Google Plus account, 12.) your Pinterest account and 13.) your blog. 
  • Create a Press Release about the launch of your white paper and distribute it both 14.) online and 15.) to key local, national and industry publications. 
  • Write a 16.) guest article in an industry publication and a 17.) guest blog post and link to your white paper on your website. 
  • Break it down to sections or paragraphs and create smaller snippets of information to use in 18.) multiple short videos, 19.) multiple blog posts and multiple posts to 20.) your Facebook company page, 21.) your Twitter account, 22.) your personal LinkedIn account, 23.) your LinkedIn company page, 24.) your Google Plus account and 25.) your Pinterest account.

Having these multiple uses for one piece of content makes the effort and the cost of the effort worthwhile, more so than if this activity had only one use.

There are some main elements to keep in mind with content marketing.

  • You must create valuable, relevant content.
  • Planning your content and inserting the plan into your overall marketing plan is important to your success. 
  • Distributing and sharing your content is another vital key to your success and being found online. 
  • Content is a great way to establish yourself/your company as a leader and an industry expert.

Getting back to #hashtags for a moment, #hashtags are a good way to organize your thoughts regarding content. By planning your content (a content calendar is a great idea), you will be thinking about timely, notable topics you want to discuss and information you want to share. You want people to search for your content and they will often do so by utilizing the #hashtag. When planning your topics, think about how your readers will search for your content and the topics for which they will search.

So…in a nutshell…

#marketingiscontent, #thinklikeapublisher, #contentisonepartofthebigpicture, #repurposeyourcontent, #establishyourexpertise, #takeadvantageofmultipledistributionchannels, #contentisking, #valuablecontent, #relevantcontent, #yourcompetitorsarealreadydoingit, #befoundonline, #makecontentandhashtagspartofyourmarketingplan

Here are some good articles to check out:
http://socialmediatoday.com/stephaniefrasco/2015861/11-web-marketing-social-media-trends-will-shape-2014

http://www.business2community.com/seo/12-seo-experts-weigh-seo-2014-predictions-0729815#!rsiBR

http://searchenginewatch.com/article/2320525/Why-Content-Marketing-is-a-Definitive-Method-for-Success-in-2014

http://www.forbes.com/sites/stevecooper/2013/10/17/big-mistake-making-fun-of-hashtags-instead-of-using-them/

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Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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