Branding: REVEAL YOURSELF

This post is by guest blogger–Diane Zoller, Founder of Studio Z Marketing in Phoenix, AZ. Learn more about Diane and Studio Z Marketing at http://studiozmarketing.com/.

With many years of marketing under my belt, I find the brand discovery and brand development process to be the MOST essential element in the marketing process. Until we truly understand what our brand stands for… how do we authentically connect, communicate and touch the hearts and minds of our audience? So, I say, “Reveal Yourself.”

Yes, maybe I go a bit overboard with the ‘brand’ thing, but until we understand the depth and meaning of a brand… how then, do we develop logos, colors, fonts, message, personality, voice and actions of the brand? Key areas of exploration into a brand includes, determining such values as: brand, traits, personality, message, voice, values, visual representation, positioning, mission/vision, and how to best represent the brand in all that you do.

Brand development serves several purposes: it provides clarity of the brand, meaning and purpose of the brand; it sets the standards and criteria for how you operate as a brand – internally and externally; and it prescribes the manner, voice, message, visual representation and experience you want your customers to have. Your brand is up front and personal, and shows itself in all that you do: the way you answer the phone, in your email messages, marketing materials and communications with customers and vendors – your brand is really determined by others, and their experience of the brand. They determine what your brand really stands for… so make your brand count. Determine the type of experience you want each customer to have… and be consistent in message, voice, personality and action – and deliver on that experience.

You might ask the big brands of the world why they put so much effort and money into their branding and marketing programs… and you might discover that brands really matter. In 2011, these were the tops three brands of the world and the value of their brands: Apple’s brand was valued at $153 billion… Google’s brand was valued at $111 billion… IBM’s brand was valued at $100 billion… and so on.

Your brand has its own value and hopefully, it’s an asset. I encourage you to develop your brand and live it, every day.

Kindly…  Diane

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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2 Responses to Branding: REVEAL YOURSELF

  1. Nice post Diane and thanks Anna for getting this out on wordpress. You can never overemphasize the significance of ‘branding’. Your perspective of the consumers creating the brand and its value is indeed the high-point for me.

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