LinkedIn: There’s So Much More I Could Be Doing with This Marketing Tool

The LinkedIn Network

I attended the AMA Signature Luncheon this past week in Phoenix and the topic was “Kick-Start Your Business, Brand and Job Search Using LinkedIn”. For me, as I was listening to Wayne Breitbarth speak, I was writing down notes of all the things I am NOT doing to utilize this free marketing tool to its fullest capability. I am not even close.

Breitbarth is a businessman. He doesn’t work for LinkedIn. Therefore, there is no skin in the game for him to be talking about LinkedIn. He is just a business owner who is trying to generate business using the tools that technology has to offer. We all should be doing the same.

Here are some highlights of things we should know about LinkedIn. I found this helpful to me.

  • Key number to remember for a great start with LinkedIn—100 (that’s 100 connections and 100% profile complete)
  • A 100% completed profile is 40 times more effective
  • Very important—your 2nd level connections (ask your 1st level connections to make introductions to your 2nd level connections)
  • One million new LinkedIn members every week
  • Utilize the advanced search feature
  • Save your useful searches
  • Some relevance points in LinkedIn—your profile, utilization of keywords, recommendations
  • Your profile—1.) Is about being found, 2.) Use keyword and tell your story, 3.) Is a personal branding tool
  • Company pages—1.) You should have a company page, 2.) Use keywords, 3.) List your products and services, 4.) Include a company video, 5.) Use full analytics on the company page, 6.) Post from your company page  

I was interested in this seminar because I knew there would be many things I did not know about LinkedIn and there would also be many things I have not been doing but should be doing. I have begun the start of revising my account and working on my LinkedIn strategy.

I am determined to utilize free tools available to me that put my company on a more level playing field as those large corporations with big budgets. That’s what LinkedIn is!

Wayne’s book, The Power Formula for LinkedIn Success, may be of interest, if you are a LinkedIn novice.

Have to go now…time to connect with some marketing professionals.

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Phone: 480-661-0292


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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