Monday, Monday

Happy Monday! There are some good articles in here from last week’s reading. Enjoy and learn.

How to Recover From a Social Media PR Disaster
I think one sentence in this article says it all about how to deal with a social media and PR disaster–At the end of the day, it’s about being brutally honest and humanizing the brand whenever possible.
http://www.openforum.com/articles/how-to-recover-from-a-social-media-pr-disaster

What Kind Of Workspace Is Best For Your Startup?
The wonderful advancements in technology have made owning a small business much more viable than ever before. But so have things like co-working offices. And with today’s technology, it makes working from home possible, if an office space in not in the budget. It’s a great time to be a business owner.
http://www.openforum.com/articles/what-kind-of-workspace-is-best-for-your-startup

The top 10 SEO Myths
I can never learn enough about SEO. This article busts some SEO myths. It’s a valuable read and I certainly learned from the article.
http://www.netmagazine.com/features/top-10-seo-myths

Four Things Mark Zuckerberg Should Tell Every CMO
One of the key things he says here is that social engagement is for the long-term. It’s something marketers need to understand.
http://adage.com/article/digitalnext/things-mark-zuckerberg-cmo/229293/

How One Family Business Stays Independent
I am always interested in reading about family businesses, what they do and how they go about running their business. Working with family is a tough thing to do. Not everyone can do it. There were some good points here when the family found they needed to rely less on one area of their business and when they needed to figure out a way to cut costs.
http://www.entrepreneur.com/article/219928

What to Do When Your Business Starts to Fail
If your business starts to fail, there are things you can do to try and turn it around. And as I have said for a while, planning is important for success.
http://www.openforum.com/articles/what-to-do-when-your-business-starts-to-fail?cid=email_weeklydigest_insights

How to Keep an Angry Customer
This article has good advice about how to retain those customers who complain. I am big on providing great customer service and it’s very important to remember the cost of getting new customers. The customer may not always be right, but if they have a reasonable request in resolving a situation, do it or at least, consider it.
http://www.openforum.com/articles/how-to-keep-an-angry-customer?cid=email_weeklydigest_insights

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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