Is Noisy Drama the Way to Go with Marketing and Advertising?

When I first saw the title of this Ad Age article “What Marketers Can Learn from the Great Wiener War”, I wasn’t sure what kind of drama to expect. Was this yet another Anthony Wiener article (remember him)? Or was it something else?

After reading about the court battle between Sara Lee (Ball Park Franks) and Kraft (Oscar Meyer Wieners), it got me thinking about what’s going on with marketing today. In the news yesterday, there was lots of talk about Abercrombie and Fitch and the fact they have asked “The Situation” from that horrendous reality show from NJ to stop wearing their A&F branded clothing. They will even pay him to stop wearing the clothing, according to the reports.

Is this what marketing has come to? Now we hear that this is an actual plan by the company and the TV show to get and keep their names in the news. Brilliant…I guess…but man, I just am not a fan of this kind of shenanigans. I would rather see a brand be able to stand by itself without “trickery”.

Now, back to the Great Wiener War…

Each company is claiming false advertising against the other. Are more advertisers going after each other these days? In this particular case, both companies are choosing a “noisy” trial in court than settling quietly.

I don’t know about anyone else, but I am very tired of all the noise. Most of the noise is silly noise and I want to scream “I can’t take it anymore”. I am at the point that I will go out of my way to stay away from the brands who participate in this noise. And as I said before, I would rather work on my brand and have a strong brand that can stand by itself than participate, as a company, in this kind of stuff.

I will say this—I have never bought clothing from Abercrombie and Fitch and I have never watched that silly reality TV show from NJ. None of this noise is convincing me to do otherwise. As a marketer, I don’t like the idea of the words “PR stunt” being associated with my brand.

How does anyone else feel on all this?

Read the Ad Age Article:

http://adage.com/article/news/marketers-learn-oscar-mayer-ballpark-war/229299/

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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