Content Marketing—Is it Part of the Mix for Your Business?

Right now, creating content is one of the most important things you can do. In “getting the word out” about your business today, with all that has changed in marketing and all that is now available with advances in technology, there are more activities than ever in which your business can engage. But I do think that content marketing has become increasingly important. And once again, it all starts with a marketing plan.

I came across this article and there are a lot of good points listed in here. I am not sure that it has to come down to choosing between content marketing and advertising or any other type of promotional activity. I think it is more along the lines of how your content marketing can complement and enhance all of your marketing activities and how your other activities can do the same for your content. Check out the article.

Is Content Marketing Better Than Advertising?

Social media certainly has changed the way we do things, as businesses and as individual people. The internet has made the term “Inquiring Minds Want to Know” more true than ever before. We now have the capability to learn and know about the companies and products we want to know about before we make our purchases or become customers of a business.

The shift in how marketers do their jobs has happened. Communication of your company’s products and services are much more open, are often two-way communications and can be communicated much quicker and to a much wider audience than ever in the past. And I do think that content marketing is one of the big changes in how marketers do their job.

There are so many ways to distribute it and it’s much easier with technology today. Building your online presence is key to success and online is, more and more, becoming the first place that customers look for you. A continual effort of content creation is an important element of your marketing plan. What content are you creating?

  • Writing blogs
  • Writing articles for industry publications
  • Videos
  • Webinars
  • Speaking engagements
  • White papers
  • Company literature
  • Social media content, posts, discussions
  • Newsletters
  • Interviews
  • Radio shows
  • TV shows

Be sure to take advantage of the effort and cost it took to produce your content and use it as often as you can and in conjunction with your other marketing activities.

Now the only question left is—what are you doing with all this content?

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Phone: 480-661-0292


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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