Right now, creating content is one of the most important things you can do. In “getting the word out” about your business today, with all that has changed in marketing and all that is now available with advances in technology, there are more activities than ever in which your business can engage. But I do think that content marketing has become increasingly important. And once again, it all starts with a marketing plan.
I came across this article and there are a lot of good points listed in here. I am not sure that it has to come down to choosing between content marketing and advertising or any other type of promotional activity. I think it is more along the lines of how your content marketing can complement and enhance all of your marketing activities and how your other activities can do the same for your content. Check out the article.
Is Content Marketing Better Than Advertising?
Social media certainly has changed the way we do things, as businesses and as individual people. The internet has made the term “Inquiring Minds Want to Know” more true than ever before. We now have the capability to learn and know about the companies and products we want to know about before we make our purchases or become customers of a business.
The shift in how marketers do their jobs has happened. Communication of your company’s products and services are much more open, are often two-way communications and can be communicated much quicker and to a much wider audience than ever in the past. And I do think that content marketing is one of the big changes in how marketers do their job.
There are so many ways to distribute it and it’s much easier with technology today. Building your online presence is key to success and online is, more and more, becoming the first place that customers look for you. A continual effort of content creation is an important element of your marketing plan. What content are you creating?
- Writing blogs
- Writing articles for industry publications
- Speaking engagements
- White papers
- Company literature
- Social media content, posts, discussions
- Radio shows
- TV shows
Be sure to take advantage of the effort and cost it took to produce your content and use it as often as you can and in conjunction with your other marketing activities.
Now the only question left is—what are you doing with all this content?
Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.