Now…This is Doing It Right and with Respect

I know I am a marketer and perhaps, I should know better but this seems like a no-brainer. Here it is…wait for it…

If you own a business, make people say “Wow that was nice”. Make a positive impression on your customers. But more importantly, make a positive impression with people who are not yet your customers. After all, isn’t this what your brand is all about? I don’t know anyone who sets a goal to have a negative brand identity.

I had two very different experiences this week. One was negative and one was positive.

The negative experience: For the umpteenth time, I received a cold call from a local Tempe AZ Air Conditioning company. This is the company I wrote about in a recent blog post. I have already asked this particular company to remove me from their call list several times. This company has an action filed against them from the Arizona State Attorney General for deceptive telephone solicitation practices by soliciting consumers that were on the Do-Not-Call registry and by continuing to contact consumers who had previously requested they stop calling. They have an ‘F’ rating with the Better Business Bureau. They have hundreds of scathing reviews. And the state is looking to revoke their license. When they called this week, I was again frustrated with them because I have asked them multiple times to stop. Needless to say, it was yet another negative experience with them.

The positive experience: Today, I received a call from Terminix just to say they received our latest payment and to thank us for being customers. That was it. Thank you. We appreciate you as a customer. It actually made me smile.

It cannot get any simpler than that. When is the last time you said thank you to your customers…just thank you for doing business with us? I have always said it’s the simple things that don’t really cost anything, but make a big difference and motivate people. In this case, the motivation is to do business with your company.

So, so very simple. Try it!


Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Phone: 480-661-0292


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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