Training Employees Properly—Yes, That is Marketing Too!

Is your staff conveying your company’s message properly? Does your staff understand your company’s message? Did you give your employees the proper tools in order to accomplish this feat?

When we think of marketing, we easily think of things like having a marketing plan, brand identity and brand development, a website, social media, marketing communications and many other activities. But these are pretty straightforward and if you are not a marketer and don’t really know what exactly marketing is, these activities are easy to associate with marketing…whether you know how to go about doing them or not.

I believe and have always believed that the very first two steps in marketing your business are having a marketing plan and building your brand identity and brand development. After all, without these tasks completed, how do you design a logo, choose colors and even know what your company stands for? Take that a little bit further—how will your employees know what your company stands for and how can they possibly convey the company message successfully.

Simply stated, you want everyone in your organization on the same page and communicating a consistent message with customers and potential customers, and anyone else for that matter. This all goes back to my belief that planning is essential. In a nutshell, these are some good points to consider:

  • Of course, have a marketing plan.
  • Follow that with creating your brand identity and brand development.
  • In your marketing plan, design an internal training program which includes the elements of your brand identity and brand development in real-life, everyday practice.
  • Make the training a regular part of your processes and an important element of employment in your organization.
  • Lead by example by living your message.

In your training program you will need to include things like:

  • Customer service and how you want that process to transpire each and every time
  • How employees answer the phone
  • How employees dress if they are customer-facing or work with the vendors
  • Deliverables to customers and what the expectation is each and every time
  • Product quality and what the minimum expectation is for each and every product produced

All of this is part of marketing because this must be taken into account when you are planning your communications—whether it be a piece of literature, building your website, communicating with customers directly through social channels or taking a phone with a question or a complaint.

This is conveyance of your company’s message—in many different formats.

Your brand is decided in the minds of customers and potential customers and is based on their emotional connection to your company. Plan for it. Be sure to send them the right message!

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Phone: 480-661-0292


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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