Entrepreneurship at Any Age

Recent I have read a couple of articles that talked about the highest rate of new businesses being created are from the age group of 54-64 years old. Who would have imagined that?

There were multiple reasons for the late blooming entrepreneurship—

  • The recession caused many older workers to come up with other ideas to supplement their retirement funds.
  • With people losing their jobs at higher rates than we have been accustomed to in the past, many decided it was time to launch their own enterprises.
  • Older workers have more resources, larger networks and better credit histories.
  • Lessons learned in past careers and jobs and from years of experience are a valuable benefit when starting a new business.

It was surprising for me to see that 22.9% of entrepreneurs that started new businesses in 2010 were in that 54-64 age group. It was also surprising that people over the age of 55 were twice as likely to launch a high-growth start-up as those in the 20-34 year old age group and older entrepreneurs tend to be more successful. We hear so much about the young 20 somethings or college dropouts who become millionaires and billionaires with an innovative, cool idea.

It got me thinking. Not everyone in older age groups is an entrepreneur or desires to start their own business. But this is certainly a wealth of talent that is available and wasn’t always available in the past. Why not consider hiring from older age groups for your small/medium sized business? Or if you are looking to partner with someone for your start-up, it makes sense to consider someone with life and business experience that can be beneficial in your venture.

It’s a new way of thinking because, in the past, the natural inclination was to move towards the bright new youth. But things have changed and time has changed. Having knowledge and experience in your corner and part of your business is a smart business decision.

Here are 3 articles worth reading:

Why Older Entrepreneurs Are a Better Bet

Older Entrepreneurs on the Rise

More Arizona Retirees Are Trying Entrepreneurship

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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