REFER A FRIEND! Are Customer Referral Programs Part of Your Marketing Plan

There are so many terrific, free tools to help small businesses today. Never before, like right now, have we been able to do so much with available technology. With all this technology, it is helping small businesses compete in the same space as the big guys. Between websites, blogs, email marketing, social media, video and more…did you ever think, as a small business, that you would be doing all this? In some cases, all this content, creativity and use of the technology is coming directly from you.

Even though there are many marketing activities that you could, and should be doing, they don’t all have to be the newer, more modern techniques. I have said it many times, we all need to find the perfect blend of new marketing methods and the traditional. There are many, many activities that are still as important as ever.

When is the last time you sent a handwritten “Thank You” note to a current customer? What did you do to thank a customer who sent their friends or family to your business?

There are some things that never go out of style. In an earlier blog post, I mentioned that your brand development and brand identity work is still something that is so important and something that cannot be eliminated from your marketing plan.

Another marketing technique you should not forget…just because it’s not flashy or sexy. Do not ignore Word-of-Mouth Marketing when you are creating your marketing plan and implementing your processes and activities. And with today’s available technology, W-O-M Marketing is easier than ever to communicate with friends, family, colleagues and acquaintances.

With Word-of-Mouth Marketing, a Customer Referral Program is a key element to successfully “spread the word” about your products or services. Do you have one in place right now?

Keep in mind some things when you are creating your Customer Referral Program:

  • Provide clear guidelines so that it is easy for people to refer their friends to your business.
  • Define what exactly a referral means to you so that there are no misunderstandings. (For example: is a referral merely giving names and contact information or does it need to be a completed transaction?)
  • Will you offer an incentive for referrals…a “Refer a Friend” program?
  • Will you offer an incentive for the new customer who has been referred to you?
  • Be sure it’s a program you can afford. You want it to be a win-win for everyone involved—your business, your customer and your new customer.
  • Is the program time-based with an start and end date?

You don’t want referrals to be solely based on incentives. You want to do such a good job making your customer happy that they willingly and happily tell everyone they know about your business. But a Customer Referral Program is a marketing activity worth thinking about and planning for in your overall marketing plan.

Who can forget the old, old Faberge line from their commercials?

I told two friends and they told two friends and so on and so on and so on.

That is a GOOD thing for your business.


Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Phone: 480-661-0292


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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