Are You Working Hard to Retain Current Customers?

Customer Retention—I thought I would see more concentration in this area…especially during these difficult economic times we are living in right now. I have experienced it myself as a consumer and I see it all around. Hopefully you are doing things to show your current customers that you appreciate their business and you want them to stay with you.

Getting new customers is hard…keeping customers is even harder. The statistics say the cost of acquiring new customers is anywhere from 5 to 7 times greater than retaining the customers you already have. Why make your life difficult? Being in business is already a tremendous effort and risk.

Here are a couple of questions you can ask yourself:

  • If you offer a special discount to a new customer for a first-time purchase, what are you offering to a customer who is looking to make another purchase with you? Perhaps they have already made many purchases from your company.
  • When is the last time you said a simple thank you—perhaps sent a customer a thank you note?
  • Have you asked them how you are doing and if they are satisfied?
  • Do you have a loyalty program?
  • Do you communicate with your current customers on a regular basis?
  • Now that you have them as a loyal customer, are you working just as hard as you did the first time they walked through your door?

Don’t forget about your current, loyal customers because you are thinking hard about how to gain new customers. You need to work on both.

Here is a good article from Entrepreneur Magazine that provides some good information about keeping your loyal customers.


Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Phone: 480-661-0292


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
This entry was posted in Marketing and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s