Monday, Monday…

It’s Monday again! Where did the weekend go? I came across some interesting articles last week that I think are worthwhile. Happy reading!

3 Important Legal Considerations for Bloggers
It’s worthwhile educating yourself of the laws when you are blogging, particularly when you review products or advertise. There have been some law changes that are good to know about.
http://mashable.com/2011/06/16/blog-legal-tips/

 

Social Networking Accounts for 1 of Every 6 Minutes Spent Online [STATS]
I think this is a stat that business and their marketing departments must consider. Remember—how do your customers want to receive their information is a very important consideration. Social media IS an important channel, whether or not you want to believe it.
http://mashable.com/2011/06/15/social-networking-accounts-for-1-of-every-6-minutes-spent-online-stats/

Social Media Is a Venue, Not a Strategy
I have been saying this for a while. You need a marketing plan that includes all kinds of different activities. The idea is to figure out how you can integrate all your marketing channels into cohesive activities that complement each other. This is how you will get the most out of your marketing. Social Media is a channel, and just one channel at that albeit inportant.
http://adage.com/article/mediaworks/viewpoint-social-media-a-venue-a-strategy/228192/

Barack Obama to Start Tweeting From @BarackObama Account
This will be very interesting to see in this upcoming Presidential campaign (although I am not ready for another campaign). I am also interested in seeing, to what extent, his opponents will utilize social media.
http://mashable.com/2011/06/18/obama-tweets/

Behind the Scenes on 8 Innovative Social Media Campaigns
Eight articles all in one. There are some interesting approaches in how these marketers planned their campaigns. It’s a good read.
http://mashable.com/2011/06/19/social-media-campaigns-2/

Study offers grim news on deal sites like Groupon
This is an interesting report about deal site users, like Groupon. It makes you, as a marketer and business owner, really give thought to the type of customer you want to bring in to your business when you are giving an offer.
http://tech.fortune.cnn.com/2011/06/16/study-offers-grim-news-on-daily-deals/

Five Ways to Use Twitter for Marketing That You Might Not Know About
Some of these points were good ones. There are so many free tools out there. If you just know how best to use them, you will be able take advantage of freebies that businesses did not have even a few years ago.
http://www.entrepreneur.com/article/219701

10 Must-Haves for Better Word-of-Mouth Marketing
Word-of-Mouth Marketing can sometimes be the forgotten marketing activity and is often under-resourced. There are some good tips in this article.
http://www.entrepreneur.com/article/219717

Six Quick-Hit Marketing Ideas for Social Media
I like the idea of mini-campaigns and spreading out your content across multiple media. Again, this goes back to planning and getting the most out of each of your marketing efforts and activities, each and every time.
http://www.entrepreneur.com/article/219691

Why Branding Is a Luxury for Small Businesses
I am not sure I totally agree with this blog but there are some good points. Branding definitely requires much effort and I find that small businesses do have a hard time dedicating resources for branding.
http://smallbiztrends.com/2011/06/branding-luxury-small-businesses.html

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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