Socialize Your Brand

I liked this Ad Age article because it validated a couple of things I have been saying for a while. I will try NOT to “preach” but I am a firm believer, as a marketer, that a good marketing plan is essential to any organization’s success. In this plan, you need multiple, cohesive marketing activities working in conjunction with each other and complementing each other in order to build brand awareness.

Too many businesses (and even marketers) fall in love with the “next best thing” and put all their concentration into that area alone. In today’s world of marketing, social media surely fits into that category.

The 2 things I really liked in this article was the writer saying that social media is a venue not a strategy. It’s true—it is a channel and one of multiple channels in which you are probably working.

The other thing he said was the strategy needs to be asking the questions—how can I make my brand more social and how can this activity complement the other things we are doing?

Dependent on the marketing activity and channel, you would ask yourself certain questions when planning your marketing strategy in order to present your brand in the best light—whether it be TV, radio, print or online. The same goes for the channel of social media—make sure you are asking the right question!

Here is the Ad Age article:


Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Phone: 480-661-0292


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
This entry was posted in Branding, Marketing, Social Networking and tagged , , , , , , , , . Bookmark the permalink.

2 Responses to Socialize Your Brand

  1. Dino says:

    Thanks for promoting our Trademark: “Socialize Your Brand” a Did You Inc. registered mark.

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