You Are a Publisher…I Am a Publisher…We Are All Publishers for Our Companies

When someone asks you what you do for a living, do you tell them you are a publisher? Me neither…I tell them I am a Marketer and business owner.

But in reality, all of us marketers are publishers. Content Marketing and creating content is vital today. There are so many tool and technologies available, that creating content, and lots of it, really is a no-brainer in your marketing plan. Be sure to plan the time and resources to creating content.

Content Marketing is a means to build your brand identity. It can also provide the much-needed information to your sales team that helps them “land a sale”. Maybe it can even help bring sales and marketing together as friends 🙂

Content is no longer just printed materials. It’s online and offline. It’s so many things and can be repurposed in so many ways. Here are many examples of content:

  • Newsletters
  • Brochures
  • White papers
  • Blogs
  • Articles
  • Video
  • Audio
  • Email
  • Direct mail
  • E-Books
  • Blogcasts
  • TV
  • Radio
  • Webinars

Your marketing plan should include creating content and the time and resources to do so.

 

The first part of the effort is planning the content and creating the strategy for the content.

 

Creating the content is the second part of the effort.

 

The third part is determining your target audience for each piece of content when you are creating it.

 

And the fourth part is determining how often this piece of content can be used and repurposed and in what channels the can content be used.

 

Our reach is farther and stronger than ever before. Let’s take advantage of the available modern technology to get our message out. Remember that consumers do a tremendous amount of research before making a purchase or engaging a business. Figure out how your customers want to receive their information, create the content and put it in their perfect format or formats.

And think like a publisher! You are what you publish.

These articles on the subject a worth the read:

5 Content Marketing Strategies for Small Business

http://www.openforum.com/articles/5-content-marketing-strategies-for-small-business

8 Ways to Make Your Online Content Stand Out

http://www.openforum.com/articles/8-ways-to-make-your-online-content-stand-out

Business Marketing Association suggests content marketing is key to engagement (and conversions)

http://www.brafton.com/news/business-marketing-association-suggests-content-marketing-is-key-to-engagement-and-conversions

12 B2B Content-Marketing Practices to Ensure Success

http://www.marketingprofs.com/articles/2011/4191/12-b2b-content-marketing-practices-to-ensure-success

 

 

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com

Advertisements

About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
This entry was posted in Branding, Marketing and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s