But in reality, all of us marketers are publishers. Content Marketing and creating content is vital today. There are so many tool and technologies available, that creating content, and lots of it, really is a no-brainer in your marketing plan. Be sure to plan the time and resources to creating content.
Content Marketing is a means to build your brand identity. It can also provide the much-needed information to your sales team that helps them “land a sale”. Maybe it can even help bring sales and marketing together as friends 🙂
Content is no longer just printed materials. It’s online and offline. It’s so many things and can be repurposed in so many ways. Here are many examples of content:
- White papers
- Direct mail
Your marketing plan should include creating content and the time and resources to do so.
Our reach is farther and stronger than ever before. Let’s take advantage of the available modern technology to get our message out. Remember that consumers do a tremendous amount of research before making a purchase or engaging a business. Figure out how your customers want to receive their information, create the content and put it in their perfect format or formats.
And think like a publisher! You are what you publish.
These articles on the subject a worth the read:
5 Content Marketing Strategies for Small Business
8 Ways to Make Your Online Content Stand Out
Business Marketing Association suggests content marketing is key to engagement (and conversions)
12 B2B Content-Marketing Practices to Ensure Success
Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.