Monday, Monday…

The week in review–here are some good articles I came across and are worth the read.

4 Ways To Nurture Your Child’s Entrepreneurial Spirit
Good advice for nurturing the entrepreneur in your child. This begs the question, and something that I have always wondered with sports and the athletes that play them—is it environment, talent or both that create what you become. Whether it be a professional, entrepreneur or anything else, it’s an interesting thing to me.
http://mashable.com/2011/05/31/entrepreneur-child/

 
How to Decide Whether Your Business Needs an App [INFOGRAPHIC]
Does your business need an app? Having a marketing plan is key in determining the answer.
http://mashable.com/2011/05/31/business-mobile-app-infographic/

 
8 Reasons Every Ecommerce Site Should Get Serious About Video
Video is something every business should consider, for several reasons. SEO is always a consideration and video is a good way to personalize your message and differentiate yourself from the field.
http://mashable.com/2011/06/02/web-video-business/

 
Launching Your Business: 4 Common Mistakes
Richard Branson discusses common mistakes entrepreneurs make when launching a business. They were good points, I thought, and most of the points really show how important planning is.
http://www.openforum.com/articles/launching-your-business-4-common-mistakes?cid=email_weeklydigest_insights

 
Forget Harvard: Here’s the Entrepreneur Test for the Rest Of Us
I think there are some good questions to ask yourself here when testing yourself to see if you are ready to be an entrepreneur.
http://www.openforum.com/articles/forget-harvard-heres-the-entrepreneur-test-for-the-rest-of-us?cid=email_weeklydigest_insights

 
Top 5 Foursquare Mistakes Committed by Small Businesses
If your small business is using Foursquare, this is a good read to recognize some common mistakes. Get the most out of your customers’ use of Foursquare and take advantage of the potential benefits to your business.
http://mashable.com/2011/05/29/foursquare-marketing-mistakes/

 
Debunking Some Common SEO Myths
SEO is a confusing subject for many small businesses. This is an informative article that can help the SEO non-expert.
http://www.businessinsider.com/debunking-some-common-seo-myths-2011-5

 
Celebrity coaches’ marketing tips
This article features some celebrity business “coaches” who have succeeded in their industry and are providing good advice to small businesses who are looking to grow their business. One of the bits of advice was to increase their personalized outreach, which is such a big part of today’s marketing, whether it be social media or speaking engagements.
http://www.usatoday.com/money/smallbusiness/2011-05-30-challenge-marketing_n.htm

 
SEO: Beware of the dark side
SEO black hat practices can hurt your website’s search engine rankings, sometimes not recovering in time to save your business. Like with business ethics in general, proper SEO practices should be followed. It’s a good ideas to educate yourself on these practices. Be careful you do not hire an SEO firm that practices black hat methods.
http://www.computerworld.com/s/article/9217101/SEO_Beware_of_the_dark_side

 
10 Ways to Improve Your Blog’s Effectiveness
Planning is a big part of your blog’s effectiveness. So is the personalization of the content. It’s a big part of today’s marketing.
http://www.clickz.com/clickz/column/2074617/improve-blogs-effectiveness

 
Seven Ways to Make Your Customers Love You
Customer loyalty is so important these days, in this economy. I say it again, I am always amazed when companies do not do what it takes to make their customers happy and keep these customers they already have.
http://www.entrepreneur.com/article/219712

 
SEO + Social Media + Blogging: When Will Big Business Catch Up?
Interesting to see (but makes complete sense) that small business is budgeting a larger piece of their marketing budget to social media while larger businesses are relying on traditional marketing.
http://www.clickz.com/clickz/column/2075026/seo-social-media-blogging-business-catch

 
Introducing: The Periodic Table of SEO Ranking Factors
This article caught my eye, as a result of my love for the Periodic Table in Chemistry class back in high school (the only science class I have ever liked in my entire life). So this is the Periodic Table of SEO.
http://searchengineland.com/introducing-the-periodic-table-of-seo-ranking-factors-77181

 
Blending Paid Social with Organic Social
In this case, the “blending” I am talking about is finding the right marketing mix is blending paid social with organic social. But at the heart of it all is content, content, content.
http://www.webpronews.com/blending-paid-social-with-organic-social-2011-06

 
Obama seeks reshaped image for 2012 run
Politics aside, this is an interesting article. It shows that branding without a product of substance will always be a big job ahead for the marketers.
http://www.usatoday.com/news/politics/2011-06-08-Obama-brand-economy-campaign_n.htm

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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