Tasks to Delegate in a Small Business

I meet with many small to medium size business men and women who call me because they realize they need to delegate certain daily responsibilities of their company. I am a firm believer that business owners need to be great at what they do because, what they do is the basis of the whole business. It’s the great product or service they sell or provide—where their expertise lies. If they don’t have a great product or service, then you don’t need anything else because the business may not survive. Delegate the rest to an expert, either to an employee or outsource the task. This short video deals with this issue.

I agree with most of the five tasks they spoke about in the video. However, the number three task they spoke about was social media. I don’t agree with that 100% but I do agree to a point. Let me explain.

Social media is a form of marketing—one marketing channel. It is not the only marketing activity you should be doing (although an important one)…it is just one of many things you should be doing on a daily basis. I don’t think an outsourced resource has a large chance of success when only running a company’s social media program. It needs to be tied closely to all marketing activities of the company rather than living in its own separate silo. I believe this outsourced function has a much greater chance for success when there is a full understanding of all the initiatives that are in progress or on the marketing roadmap and is an integral part of the planning and strategy stages.

Therefore….I would have preferred to see the list of five tasks in the video to look like this:

  • Accounting
  • IT
  • Marketing
  • Human Resources
  • Meetings

Enjoy the video:

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ for any questions or comments you may have on Marketing for Small/Medium Business.

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ about Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com
Phone: 480-661-0292
Website: http://pinnaclepeakmarketing.com


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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