Monday, Monday…

This is my Monday, Monday… review of last week.

These articles are some highlights of interesting ones that read.

Enjoy!

This is my Monday, Monday… review of last week. These articles are some highlights of interesting ones that read.

Saying No to the Boss

A very important component of a company and their business plan should be their company culture. A healthy culture at the office produces productivity and efficency, increases morale and dedication and employees feel listened to and invested in the company. This can only enhance the opportunity for success.

http://management.fortune.cnn.com/2011/05/11/saying-no-to-the-boss/


Flipboard: iPad ‘Only Tablet That Matters’

CEO Mike McCue’s strategy is interesting for his social magazine, Flipboard. He is not trying to be everywhere and on every tablet. Currently the Flipboard app can only be found on the iPad. Their next location will be the iPhone. They are considering other tablets and platforms, but they will take their time to decide where they should and shouldn’t be.

http://money.cnn.com/video/technology/2011/05/12/t_bst_flipboard_ipad_mccue.fortune/

 

Job Interviews on Skype: A Survival Guide

In today’s world, it is bound to happen. You may have a first interview via Skype on video. Here are some helpful tips in how to put your best foot forward and make the best impression. It’s a very visual and social world we live in with incredible technology. We may as well take advantage of the available technology to move forward in our careers and life.

http://management.fortune.cnn.com/2011/05/12/job-interviews-on-skype-a-survival-guide/

 

Meet the Accidental Entrepreneurs

I always love reading stories like these three. They may not have planned to start businesses but there are common threads with those who planned a business or those who were accidental entrepreneurs—hard work, tightening your belt when you have to and a passion for the work you are doing. And they are creating jobs and growth opportunities for others.

http://money.cnn.com/2011/05/11/smallbusiness/accidental_entrepreneurs_inner_city_100.fortune/index.htm

 

Real-Estate Professionals Embrace New Digital Tools to Better Serve Clients

The technology available today is a great help to entrepreneurs, small businesses and professionals like those working in real estate. Using available technology can provide an advantage over those who do not. However, the real-estate professional faces an interesting challenge—how to balance the use of current technology while not lessening the value of their role in the home buying or selling process (the DIY home buyers and home sellers). I faced the same thing in the travel agency industry 17 years ago.

http://www.azcentral.com/arizonarepublic/business/articles/2011/05/15/20110515real-estate-agents-embrace-digital-tools.html

 

Why Being Wrong is Good for You

This is a TED presentation, which are always good! We were brought up in every aspect to view being wrong as a failure—tests in school with low grades show in big red letters how wrong you were. As an adult, I am learning to view being wrong as a great learning lesson. It’s a great way of making any situation a positive one and a chance to learn something new every day.

http://www.cnn.com/2011/OPINION/05/15/schulz.admitting.wrong/index.html?hpt=C2

73 Essential Social Media & Tech Resources for Small Businesses

Mashable is always great at provide lots of resources and information for small businesses.

http://mashable.com/2011/05/15/small-business-digital-resources/
 

Event Swag: 5 Ways To Give Attendees What They Want

This is your chance to make an impression on a potential customer. Put some good thought into this and how you want to represent your brand—particularly if everyone is giving out swag at an event. What makes your swag item stand out? And be sure NOT to use old swag with your old tagline…no matter how many of those items you have in your supply closet! It’s your choice in how you want to represent your brand.

http://mashable.com/2011/05/12/improve-event-swag/


Lifestyle Branding: The New Frontier of Brand Competition?

We have seen some great success with the likes of Apple, Facebook, Starbucks and Harley-Davidson and their lifestyle branding. This Kellogg study shows the pitfalls of this method and says that it can create competition from other brands not even in your product category. Interesting…I am going to have to read the full report.

http://www.prnewswire.com/news-releases/lifestyle-branding-the-new-frontier-of-brand-competition-121493714.html

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ for any questions or comments you may have on Marketing for

Please contact Anna Brice at Pinnacle Peak Marketing, Scottsdale AZ for any questions or comments you may have on Marketing for Small/Medium Business.

Email: anna@pinnaclepeakmarketing.com

Phone: 480-661-0292

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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