American Express Open Forum Article: 7 Steps to Creating a Sure-Fire Marketing System

This is a worthwhile article to read for businesses that are trying to figure out how to go about marketing their company. It’s also a good read for those business owners who think they do not need to do any marketing at all. Three of the seven steps they list in the article are some of my favorite things to talk about:

  • Planning before doing
  • Thinking like a publisher
  • Following your plan (your marketing calendar)

Too often business owners jump in without thinking and planning. There’s a lot of talk of hip new things to be doing but often there is no thought to goals, target audience and how each marketing activity will work with other activities cohesively.

Is there thought to how this helps build your brand, both online and offline?

Is this is one-time activity or do you need continuity in order to see results?

Should you use only new, modern marketing techniques or should you blend new and traditional marketing? 

Planning, Planning, Planning…Content, Content, Content…Strategy, Marketing Plan, Strategy, Marketing Plan…

So VERY important…do not ignore them…make them a priority!

Check out the article:


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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