Traditional Media is Changing

I saw this article on B-to-B Online and the article says that the U.S News & World Report is ceasing their monthly print publication. This is a perfect example on how things have changed for the print industry (books, magazines, newspapers etc). It also shows how a few things have changed:

  • How people are reading or receiving their information and news
  • How preferences for reading or receiving information and news may have changed
  • How companies are advertising–diversifying between several different methods as opposed to using only one method

There are so many choices these days–online, print, TV, radio and others. I wrote a previous post about the fact that successful marketing today is a blending of new and traditional marketing activities. See the post–The Blending of New and Traditional Marketing.

We will be seeing more and more of this in the future (print media going digital). Progress in technology will dictate these types of changes. This doesn’t mean that you should not consider traditional means of marketing when you are creating your marketing plan. The best idea–blend the new with the traditional. Keep in mind the points listed above when you are planning your marketing strategy. They are important points if you want to optimize your reach.

Read the article about the U.S News & World Report at:

http://www.btobonline.com/article/20101108/MEDIABUSINESS/101109934/-8216-u-s-news-world-report-8217-to-cease-monthly-print-edition

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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