Article Supporting the Importance of Planning

I just read the article on–The 20 Most Important Questions In Business.

I like this article because it speaks to and supports a position I talk about all the time– Planning, planning and planning. It is so important and, surprisingly, it is often an overlooked element of a business. If, at the start of your business you have written a business plan, you will be giving yourself every reasonable chance for success.

Accompanying  a business plan should be your marketing plan. It is a certainty that the contents of your business and marketing plans will answer most, if not all, of these 20 Most Important Questions In Business.

It is the best way to really “see” your business and understand what needs to be done to grow your business. It is your roadmap.

As the article says– Ignore them at your peril. I would say the same about ignoring the important step of planning.

Read the article at (The online page where this article resides is a bit messy, so please stick with it. You will have to scroll down to get to the first question, which is– What is your value proposition?)


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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