Gatorage and Social Media– Mission Control

Not everyone is convinced that social media is a viable marketing channel that warrants time and effort resources from their company. I think that’s a mistake.

Do not misunderstand what I am saying–I DO NOT believe social media is the ONLY worthwhile marketing activity that all companies should consider as an important element of their marketing plan. But I do think this is one of those things–a new element of today’s marketing that marketers and companies need to adjust to and understand. A refusal to understand/accept its value is equal to those people and companies who can’t/don’t “move their cheese”.

In the articles listed below, they specifically highlight what Gatorade is doing. Obviously Gatorade has many resources that small businesses just do not have. But their social media activities show that there is a value as it pertains to increased mentions, SEO and receiving real-time data from customers. These things are important and social media is just another marketing activity that can be done to accomplish these tasks and goals.

While small business does not have the same resources as a company like Gatorade, taking advantage of available marketing avenues is a good takeaway for me from these articles.

Social Media: A Marketing Dream for Some

Inside Gatorade’s Social Media ‘Mission Control’


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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