Here is a Business That “Gets” It

What a surprise. I was reading up on a resort named the Viceroy in the Caribbean, in Anguilla. Anguilla is one of my favorite island and has the nicest beaches I have EVER seen. I am not familiar with this hotel. I have been hearing a lot about it lately, so I was researching it. I came across the TripAdvisors reviews online and I was pleasantly surprised by what I saw.

On page 1 of the reviews, there were 10 listed reviews. Management at the Viceroy, the Director of Sales,  had commented/responded to 7 of those 10 reviews. This is a company who “gets” it, in today’s world  and today’s business environment.

Marketing today, thanks to the internet and social media, is a two-way street. Marketing is a conversation. It’s an exchange. It is no longer a one-way communication, where a company decides what/where/when they want to communicate to their customers.

I have heard businesses in the restaurant industry say they have never heard of Yelp and have no idea if there are any reviews of their business on this site. In my opinion, that is an extraordinary lack of “getting it”.

As a marketer, all I can say– it is vitally important that businesses understand marketing today. Adjusting from the old marketing tools of years past to the new marketing tools of today, and learning how to appropriately blend the two, will allow you and your business to be one step ahead or on equal footing with your competitors.

It’s just the way it is…learn and understand what it takes today for the successful marketing of your business.

Check out TripAdvisors and the communication from the resort management at the Viceroy. It’s good business.

http://www.tripadvisor.com/Hotel_Review-g671490-d1456492-Reviews-Viceroy_Anguilla-West_End_Anguilla.html

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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