Chile Miners Keep the Shades On

From a marketing perspective, Oakley Sunglasses has been very smart this past week. They are capitalizing on one of the biggest stories of the year and receiving a large amount of exposure as a result. And what is the total cost? It’s relatively small as far as marketing activities go. At a retail cost of $180 per pair of glasses,  I bet this is one of their least expensive “promotions” for what we are seeing in their increase in web search results. And when you consider that, in the last 24 hours, web searches for “Oakley Sunglasses” and “Chile Miner Oakley Sunglasses” have each risen over 1000%, I would say this is money well spent.

I will be very interested in seeing the sales numbers a month from now.

From a human perspective, this is one of the best stories I have seen in a long time. All we seem to hear is all the bad and sad stuff–the economy, foreclosures, job losses, violence in the world and lots more. I was completely hooked on the live viewing of the rescue.  I am so happy that every single miner and the 5 rescuers all are now above ground and safe.

And kudos to Oakley. I just visited their site. They do not seem to be “screaming” the news of their donation and taking advantage of the life and death reality that was, this past week. They do list the story of their donation to the miners in the Community and the Community News  sections of their website, but it is not splashed prominently all over their site. You actually have to do a little searching to find the stories. Well done and tastefully respectful.

Read on Yahoo Buzz: Chile Miners Keep the Shades On

Oakley Website:

And welcome home to the miners!


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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