Article from American Express OPEN Forum: Blog to Increase Brand Awareness

I came across this video from the OPEN Forum Newsletter by American Express. In my opinion, as time goes on, blogging and content creation will be more important than ever in your overall marketing plan for several reasons.

By blogging you will…

  • Increase your brand awareness.
  • Establish yourself as an expert in your field.
  • Help your efforts in search–be found online.
  • Continue to communicate with people (and potential customers) who are interested in your subject of discussion.
  • Create interest in your field and/or in your product.
  • Keep people (and potential customers) interested with new content continuously.
  • Bring people (and potential customers) back to your website.
  • Build trust with your audience.

Today, marketing plans must include blogging. This allows you to consistently communicate with an audience who is interested in what you have to say.  Marketing is now a very communicative, two-way exchange of information and blogging is an important method in this exchange. It’s the way smart businesses engage in marketing today, recognizing the fact that times and the way we do things have changed.

Watch the video:

This is great advice for all businesses, particularly small businesses with limited budgets. Blogging is a cost-effective marketing method and can easily complement other marketing activities you have in your marketing plan.


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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