The Importance of Great Customer Service (a Great Article From Entrepreneur Magazine)

As stated in this article by Entrepreneur, taking great care of your customers is always a worthwhile policy.

Customer Service may not be considered a facet of marketing by many people. But in my opinion, GREAT customer service should be an important element of every marketing plan. Businesses that do not place importance on their customer service (to ensure their customers have a pleasant customer experience) are missing an opportunity to retain a customer, build loyalty, create referral chances, differentiate the company from competitors and show their customers that they live their brand.

I cannot be the only person who values a good customer experience. And I cannot be the only one that will not continue to be a customer of a business when I have been “mistreated” by that business.

Whether we are in good economic times or bad economic times, taking great care of your customers should be a “given”. Is there really ever an instance where you have too much business and can afford to let some customers leave you. If you treat them well in good times, chances are they will stick with you during the bad times.

Check out the article.


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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2 Responses to The Importance of Great Customer Service (a Great Article From Entrepreneur Magazine)

  1. Darius Idriss says:

    Customer service should be always at priority of any business that offers products or services. `;”.

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