Mini (Blog) Series: Successful Marketing is a Mix of Many Elements—Part 1: Video

Planning and strategy is essential to a successful marketing plan. Implementing a combination of various marketing activities, both traditional and new, is a smart way to maximize your marketing dollars and grow your business. The idea is to utilize your various resources and activities to complement each other and tie it altogether, strategically, to present cohesive brand messaging.

In my Mini (Blog) Series, I will post a series of “briefs” that highlight different marketing activities, one at a time. Part 1 will highlight the use of video.

Video is often used as a tool to capture the attention of a potential customer and can differentiate you and your company from your competitors. Not everyone is doing it. Communication is so important in today’s marketing and video personalizes this communication with your customers.

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According to a study by the Wharton School of Business:

  • Video boosts comprehension and retention by 50% over live presentations.
  • An advantage of video marketing is its ability to engage potential customers by stimulating their senses—sight, sound and emotions. Potential customers are, thereby, more compelled to purchase.

Other industry studies show:

  • Video expedites the purchasing decision by 72% vs. print.
  • Six times as many people prefer video to printed information.

Video can be re-purposed many times, utilizing it in email and social media campaigns, in blog posts, at trade shows and, and on your website. It is a format that, I believe, will be a vital and important tool for the future. But utilizing video now may give you the all-important edge over your competitors in the present.

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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