The Five Ps of Social Marketing

I found this blog article and I thought it was interesting because, lately, I have been giving a lot of thought to the Four Ps of Marketing.

My thoughts about this subject center around the question “Are the Four Ps of Marketing Still Relevant in Today’s World of Marketing?” I am wondering if we need to shift completely away from traditional marketing and concentrate solely on new marketing methods.

Even though we are hearing a tremendous amount of talk about social media, my feeling is that the best marketing strategies will involve the blending of new and traditional marketing activities. Who is to say that social media will not help you in your goals when you are working on your marketing strategy for Product, Price, Place and Promotion? Social media can play an important role, for example, in your branding strategy. But should it be your only method of marketing when you are planning marketing initiatives for your branding strategy? I don’t think so but I do think, coupled with other activities, it may be the perfect complement.

When I look at Mike Troiano’s Five Ps of Social Marketing, I am noticing an overlap of activity, planning and thought process when I also look at the Four Ps of Marketing.

This is my visual version of how I see the overlap.

4 Ps and 5 Ps

Planning, for example, refers to determining your goals and what you want to accomplish in business terms, not in social media terms. Even though we are talking about planning and how it applies to your social media activity, this planning really must integrate properly with your strategy and planning as it applies to your product (for example—branding or customer support), place (for example—distribution channel or market coverage) or promotion (for example—sales promotions, advertising or public relations and publicity).

This is just one example of overlap. Without much thought, I am sure you can easily see how Programs (from the Five Ps of Social Marketing) and Promotions (from the 4 Ps of Marketing) overlap and can integrate new marketing methods with traditional.

Marketing today is exciting and can be fun with all the new tools and methods available to us. Experiment and see how you can blend new and traditional marketing in your overall marketing plan.

Four Ps of Marketing:


About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals ( It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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