I Don’t Have Time for Social Media for My Business

Social Media is all the buzz today. In the current business climate, there are questions many companies are asking themselves regarding the marketing efforts they should or should not be doing. Many of these questions center on Social Media.

  • Is Social Media important to my business?
  • Should my marketing plan include Social Media efforts?
  • What type of Social Media should I engage?
  • How will engaging in Social Media help my company?
  • How do I make time for this effort when I already have a full plate?

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I have heard it said before, by both small and large business—I don’t have time for Social Media. And I do understand because people are working at their maximum capacity these days. But now is the time to make time and learn all you can about it.

Social Media can be important to your business because it allows you to have a conversation with your customers. It also allows you to converse with potential customers. The world today is very social and very digital. Combine both the social and the digital and you have Social Media.

Here are a few of my reasons why I think including Social Media in your overall marketing plan is a good idea.

  • Everybody is doing it—I don’t usually like just following the crowd, but it makes sense in this case. At the very least, your competitors are doing it.
  • It’s a low cost marketing activity—The largest part of this investment is your time. Even if you outsource the management of this process, it is still a relatively low cost activity. 
  • It is your chance to talk to your customers—Social Media is a conversation. You can humanize your company by having conversations with your customers and potential new customers.
  • It is your chance to hear, first-hand, from your customers—What a great opportunity (and learning experience it is) to hear about what you are doing wrong and what you are doing right as a company. And you will hear it directly from the customer and not through “channels”.
  • It is your great opportunity to fix a bad situation that may arise—If you are honest and forthcoming about a problem or issue you are having, the goodwill you may create can help you and your company in the long run. And the honest feedback you receive from customers can help you improve your product or service.

I stress this one very important factor again. Your competitors are doing it and they are probably having conversations with your customers.

Here is an article by Infusionsoft. They give tips on how to get started and how you can be involved on a very minimal level. Who knows, you can start small and perhaps you will “get into it” and decide to get more involved.

http://www.smallbusinessvault.com/vault-newsletters/marketing-message-climbing-the-social-media-mountain

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About Anna Brice, Pinnacle Peak Marketing

I am an Independent Marketing Services Provider and Principal of Pinnacle Peak Marketing. Pinnacle Peak Marketing provides companies, small and large, the opportunity to utilize a reliable outsource marketing resource and take advantage of the flexibility of the full menu of marketing services we provide. Clients can pick and choose the precise services they require and only contract for those specific services. This is what I refer to as On-Demand Marketing Services. Our work includes long and short-term projects or can be done on an hourly, retainer or project-by-project basis. I am a marketing professional with 13 years experience in the travel industry and 11 years in marketing. My past experience includes marketing management roles at Sony Electronics, Fujifilm and GoDaddy.com. I have worked in every level of marketing and the experience at each level has served me well. I continue to learn and in marketing today, the changes are so swift and dramatic, that one must continue to learn in order to survive and thrive. I work with a group of professionals and we work together and separately and are able to provide a wealth of knowledge and resources as a combined group. My husband, Ed and I also have two vacation rentals in Scottsdale and one vacation rental home in Edgartown- Katama in Martha’s Vineyard. We rent these properties through our company, BREO Vacation Rentals (www.breovacationrentals.com). It is great fun and we have been very lucky with great renters. We have had only one bad experience, so we really can’t complain. We have been very lucky to get many repeat renters (all of our properties now have had repeat renters), so we feel like we must be doing something right. We do try hard, that’s for sure. I am never far from marketing, between Pinnacle Peak Marketing and BREO Vacation Rentals. I enjoy it, love it and have a goal to help companies grow; connect those companies with their customers and their customers to them.
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